Donna Allcock 

ITT Board Member

Donna is an award-winning travel industry professional with extensive experience of working with travel agents, tour operators, OTA’s, metasearch brands and tourist boards. These include Thomas Cook,, Olympic Holidays and Tourism Ireland, excelling in strategic product planning & development, marketing and digital roles in addition to Director and Board positions.


Passionate about continuous professional development, and almost 20 years after entering the industry via a Travel Apprenticeship, Donna competed with entries from around the world to be awarded the industry’s first ever TTG Media Scholarship to study with Leeds Beckett University. She graduated with a First Class (Hons) degree in Travel Business Management in 2016, won an ITT Student Award, was a finalist in the UK Management Undergraduate of the Year Awards, took her first Board position and became an active ITT Education & Training Committee member and Ambassador helping to support and progress the ITT Future You initiative. She was a recent guest on ''In the Travel Know'', a podcast series about Insights and Impact from the travel and tourism industry’s most influential leaders.


Donna has also worked in a range of consultancy roles in the travel and travel-education sector including with a leading global awarding body for vocational tourism qualifications and has had her work published within an academic tourism book in 2020. She recently also passed her Professional Certificate in Sustainable Tourism from the Global Sustainable Tourism Council, the global baseline for sustainable travel & tourism industry practices.